Graphic Design & Brand Identity

Design That Looks Like Your Business Means It

We build brand identities, marketing collateral, and visual systems that look like they belong to a real business — not a free Canva template. Every mark, every layout, every color is intentional.

Brand palette
Original Concepts
Full Brand Systems
Print & Digital Ready
Source Files Included
BRAND BOOK / 01 PRIMARY MARK N Northwind COFFEE ROASTERS EST. 2018 · PNW COLOR SYSTEM #1A1410 #5B7CFF #C44536 #E9DFD0 #5C4B3A
TYPE / 02 Aa Playfair Display SERIF · HEADLINES Inter SANS · BODY & UI TYPOGRAPHY
N Northwind COFFEE ROASTERS Maya Renner Head Roaster maya@northwind.co +1 (206) 555 0184
N Northwind COFFEE ROASTERS ETHIOPIA YIRGACHEFFE 12 oz · 340 g PACKAGING / 04
Brand System
Print & Digital
Design Philosophy

Most small business design looks like every other small business.

That's not a coincidence — it's what happens when branding is treated as decoration instead of strategy. We approach design differently.

  • 01 Strategy first, then visuals We start with your positioning, your audience, and what makes your business actually different. The design follows.
  • 02 Built as a system, not a one-off Every design we make fits into a larger system — so your business card matches your website matches your truck wrap matches your invoice.
  • 03 Made to scale with you You shouldn’t need us every time you make a flyer. We hand off systems, templates, and source files so your team can run with them.
What We Design

From the mark on your truck to the menu in your hand

Six core design disciplines, all built to work together as one brand system.

BRAND IDENTITY SYSTEM 01 / PRIMARY MARK N Northwind COFFEE ROASTERS EST. 2018 · PACIFIC NORTHWEST 02 / COLOR #1A1410 #5B7CFF #C44536 #E9DFD0 #5C4B3A 03 / TYPE Playfair Inter Sans · Roman · 400 / 600 04 / APPLICATION N Northwind COFFEE ROASTERS ETHIOPIA YIRGACHEFFE FLORAL · CITRUS · HONEY 12 oz · 340 g
01 — Flagship

Brand Identity Systems

Complete brand systems for local businesses — logo, marks, colors, type, voice, and the guidelines to keep everything consistent across every touchpoint.

Logo Guidelines Color & Type Voice
Coffee shop logo signage
02

Logo & Marks

Original logo concepts, monograms, and brand marks built for real-world use.

Business cards on desk
03

Print & Collateral

Business cards, brochures, flyers, mailers, and packaging.

Digital advertising design
04

Digital Ads

Meta, Google, and display ads built to perform.

Social media templates
05

Social Templates

Templates and post systems your team can run with.

Vehicle wraps and signage
06

Signage & Wraps

Vehicle wraps, exterior signage, and trade show graphics.

The Anatomy of a Brand

A brand isn’t a logo — it’s a system

Every brand we ship comes as a complete specimen: the mark, a color system that scales from print to screen, and a typography pair that anchors every word.

  • 01 The mark Primary logo, secondary marks, monogram, and clear-space rules.
  • 02 The palette Primary, accent, and supporting colors — specified for print (CMYK / Pantone) and digital (hex).
  • 03 The type A display face for headlines, a workhorse sans for everything else — with weights and pairings ready to use.
  • 04 The guidelines A short, useful brand book your team can actually follow — no 60-page novel.
Color System — 5 chips
#5B7CFF
#0A0E1A
#FFB36C
#F8F4EA
#2BBD7E
Typography Pair
Aa Aa Playfair Display · Display
The quick brown fox. Outfit · Body
Selected Work

Recent design for real businesses

A glimpse of brand systems, marketing collateral, and visual work we’ve shipped.

Bloomwell FLORAL STUDIO 01 / LOGO
COLOR SYSTEM #5B7CFF #C44536 #E9DFD0 #5C4B3A 02 / PALETTE
M Magnolia & Co. DESIGN HOUSE Elena Voss Founder & Creative Director elena@magnolia.co 03 / PRINT
TYPE SPECIMEN Aa Playfair Display SERIF / 400-700 04 / TYPE
SUMMER SERIES Field Notes a quarterly journal VOL. 04 · JUNE 2025 05 / EDITORIAL
FORGE COFFEE & CO. LOGO CONCEPT 06 / MARK
SHIP IT handmade EST. 24 STICKERS 07 / BRAND
Bloomwell FLORAL STUDIO 01 / LOGO
COLOR SYSTEM #5B7CFF #C44536 #E9DFD0 #5C4B3A 02 / PALETTE
M Magnolia & Co. DESIGN HOUSE Elena Voss Founder & Creative Director elena@magnolia.co 03 / PRINT
TYPE SPECIMEN Aa Playfair Display SERIF / 400-700 04 / TYPE
SUMMER SERIES Field Notes a quarterly journal VOL. 04 · JUNE 2025 05 / EDITORIAL
FORGE COFFEE & CO. LOGO CONCEPT 06 / MARK
SHIP IT handmade EST. 24 STICKERS 07 / BRAND
CEDAR & SAGE Hearth SOAP COMPANY 4.5 oz · bar soap PACKAGING 08 / LABEL
NEW DROP Spring '25 SHOP NOW VIEW ALL SOCIAL 09 / DIGITAL
HARRISON & BIRCH PROVISIONS MONOGRAM 10 / MARK
Menu Sourdough Toast 8 cultured butter, sea salt Farmhouse Eggs 12 soft scramble, chive oil Grain Bowl 14 farro, roast squash, tahini Drip Coffee 4 MENU 11 / PRINT
VISUAL LANGUAGE 12 / PATTERN
stay curious MERCHANDISE 13 / APPAREL
Wildflower BAKERY & CAFE SIGNAGE 14 / ENV.
CEDAR & SAGE Hearth SOAP COMPANY 4.5 oz · bar soap PACKAGING 08 / LABEL
NEW DROP Spring '25 SHOP NOW VIEW ALL SOCIAL 09 / DIGITAL
HARRISON & BIRCH PROVISIONS MONOGRAM 10 / MARK
Menu Sourdough Toast 8 cultured butter, sea salt Farmhouse Eggs 12 soft scramble, chive oil Grain Bowl 14 farro, roast squash, tahini Drip Coffee 4 MENU 11 / PRINT
VISUAL LANGUAGE 12 / PATTERN
stay curious MERCHANDISE 13 / APPAREL
Wildflower BAKERY & CAFE SIGNAGE 14 / ENV.
Brand Transformation

What a real brand refresh looks like

Drag the slider to see the before and after.

Before brand refresh
After brand refresh
Before
After
Our Process

How a brand gets built

Four phases, clear deliverables at each step — like a printer’s proof, signed off before it ships.

brand-build.proof · v4 For approval
01

Listen

We learn your business, your audience, your competitors, and what really makes you different.

02

Explore

We sketch concepts, build moodboards, and present multiple distinct directions to react to.

03

Refine

We narrow to one direction, refine type and color, and apply it across real-world mockups.

04

Deliver

You receive the full system — logos, guidelines, source files, and print-ready exports.

Each stage signed off before moving forward ✓ Ready to ship
Why Yesler Media

Why Businesses Choose Us

  • Original concepts — no templates, no AI-generated logos
  • Brand thinking before design execution
  • You own all source files & production-ready exports
  • Design that translates to web, print, signage, and packaging
  • Brand guidelines so your team stays consistent
  • Honest pricing and clear scope
Local business storefront
The local businesses we design for
Industries

Who We Design For

Local services Contractors & trades Home services Auto & specialty Real estate Restaurants & food Health & wellness Legal & professional
FAQ

Common Design Questions

A single logo runs 2 weeks. A full brand identity is typically 4–6 weeks. Full brand systems with print, signage, or packaging take 6–10 weeks. Timeline depends mostly on how quickly you give feedback at each stage.

Yes. You receive full ownership and rights to the final design work, along with editable source files (Illustrator, Figma, or InDesign as appropriate), print-ready PDFs, and web-optimized exports. No licensing tricks.

Each package includes a defined number of initial concept directions (typically 2–3 for logo work) and rounds of refinement (2–3 depending on tier). We’re generous within reason — the goal is to land at the right answer, not to gatekeep iterations.

That’s fine. We can build a full identity system around an existing logo — or do a refresh that respects the equity you’ve already built. Just bring the logo in any format you have it and we’ll take it from there.

We can. We deliver print-ready files at the right specs for any printer, and we’re happy to coordinate production with our trusted print partners for business cards, brochures, signage, and packaging.

Yes. After we ship your initial brand, many clients move into a monthly retainer for ongoing design needs — new collateral, ad creative, social templates, seasonal campaigns. Scope and pricing depend on volume.

Ready to Start

Let’s build a brand that looks like you mean it

If you’re tired of looking like every other business in your space — or you’re launching something new and want to start with the right foundation — let’s talk.

Clear scope, fixed pricing
Original concepts only
Full file ownership